The problem with most marketing efforts by modern businesses

Did you know that most companies invest into advertising without knowing how much of a return on that investment they are getting? Crazy right! If you're going to pour all that money into getting your message out there, you should at least make sure it's the most attractive it can be. At most, you'll hear others in the market talk about how they're just trying to have more people be aware of their brand, hoping and praying this leads to more customers coming to them. At best, a few businesses might be just above breaking even with their advertising or having low returns like 2x or 3x (which might not cover the rest of their operational costs). It is no coincidence then why 80% or more of businesses don't make it past their initial years. They've got their marketing all wrong! Big mistake! These are some of the most common points of failure:

• Messages that don't attract attention or create a desire to buy in their ads, sites or emails


• Strategy that ignores proper funnel building, media buying and other marketing basics


• Product - market fit that is totally mismatched or targeted at the wrong audience

Don't let this be you or you'll end up in the business graveyard with all the other people who ignored these elements of proper advertising. Incorrect implementation of marketing leads to a painful loss of dollars, leaving money on the table, and sending customers to competitors… in other words a slow business death.

By focusing on the most important component your marketing will start printing money

Here’s exactly why well written sales copy is the biggest change you should tackle right away to see the biggest increase in your results:

• It is based on direct response marketing principles so you can base your efforts on evidence of what has consistently worked for others before which means every dollar you invest has the highest probability of bringing back the most money possible.


• It is written with a focus on your customer’s wants and needs so you can appeal to them more in depth which means they feel a stronger connection and thus desire to buy.


• It is extremely underutilized by most competitors in all markets and industries so you can stand out then get ahead quite easily which means you’ll dominate your rivals.

You can see why copywriting is so powerful and important to seeing great results from any marketing efforts you conduct whether it be paid online ads, print ads, email marketing, email newsletters, and your websites specially if it’s the place your customers actually go to decide whether they buy or not. Copywriting is essentially salesmanship in written form and trust us if we can do one thing extremely well it’s to sell! Think of it like this if you have a great pitch that is making a lot of money you can send that out to thousands of people in an instant and make it rain using copywriting, instead of having to go visit people and knock door to door or get on the phone and start cold calling. Copywriting is way more comfortable and efficient.

And who are we?

FJC Industries is based out of beautiful Costa Rica and started by creating websites, then branched out into other services like ad creation, email marketing and marketing consultations. Each step in our progress has been towards the ultimate goal of helping our clients’ businesses to grow and thrive as much as possible… if you make money, we make money! Currently we believe copywriting is the single best tool and most adaptable method to help you reach that goal in the most efficient and stress free way possible. We like to dream big aiming for the stars and strongly believe that there is always a solution to any problem life throws our way no matter how hard it seems, and we hope to work with you if you feel this way too.

How it works

We believe in transparent pricing so you’ll know you are paying the same as the rest of our customers. For this reason we post and update (as we increase) our current rates for each job. These assume certain standard conditions so if you need extra work or some unique change it can go up. We charge a lot because of our commitment to delivering the highest quality work to you so you’ll see the most results when you use the copy in your marketing. And remember, you’re buying the written sales copy optimized to create the most amount of sales (or other specific metric), not other technical, managerial or maintenance services (more on this in each section).

Guarantee

For landing page copy we offer 1 full revision for free that should only be used after testing the page with visitors, meaning you have data that can point us towards what needs to be changed. Believe us these decisions should be data driven, not based on opinions. For emails and advertisements being that they are essentially monthly subscriptions, you can let us know if you want to stop at any time and you’ll continue to receive services for the remainder of the month you paid for (yes we do charge for upfront, for all 3 services). We don’t want to lock you into a tedious contract or hold a deposit over your head, we believe in earning your business through achieving results for your company and keeping you happy!