Did you know that most companies invest into advertising without knowing how much of a return on that investment they are getting? Crazy right! If you're going to pour all that money into getting your message out there, you should at least make sure it's the most attractive it can be. At most, you'll hear others in the market talk about how they're just trying to have more people be aware of their brand, hoping and praying this leads to more customers coming to them. At best, a few businesses might be just above breaking even with their advertising or having low returns like 2x or 3x (which might not cover the rest of their operational costs). It is no coincidence then why 80% or more of businesses don't make it past their initial years. They've got their marketing all wrong! Big mistake! These are some of the most common points of failure:
Don't let this be you or you'll end up in the business graveyard with all the other people who ignored these elements of proper advertising. Incorrect implementation of marketing leads to a painful loss of dollars, leaving money on the table, and sending customers to competitors… in other words a slow business death.
Here’s exactly why well written sales copy is the biggest change you should tackle right away to see the biggest increase in your results:
You can see why copywriting is so powerful and important to seeing great results from any marketing efforts you conduct whether it be paid online ads, print ads, email marketing, email newsletters, and your websites specially if it’s the place your customers actually go to decide whether they buy or not. Copywriting is essentially salesmanship in written form and trust us if we can do one thing extremely well it’s to sell! Think of it like this if you have a great pitch that is making a lot of money you can send that out to thousands of people in an instant and make it rain using copywriting, instead of having to go visit people and knock door to door or get on the phone and start cold calling. Copywriting is way more comfortable and efficient.
FJC Industries is based out of beautiful Costa Rica and started by creating websites, then branched out into other services like ad creation, email marketing and marketing consultations. Each step in our progress has been towards the ultimate goal of helping our clients’ businesses to grow and thrive as much as possible… if you make money, we make money! Currently we believe copywriting is the single best tool and most adaptable method to help you reach that goal in the most efficient and stress free way possible. We like to dream big aiming for the stars and strongly believe that there is always a solution to any problem life throws our way no matter how hard it seems, and we hope to work with you if you feel this way too.
Here are a few client testimonials back from when we opened our doors, don’t just take our word for it:
"Mr. Jiménez is an excellent professional, he helped me create my company's website, which so far has been very well liked and received within the company. Totally recommend the service."
-Victor Peña, Peña & Peña Asociados S.A.
"Felipe saved my life. When all my other web designers ghosted me, Felipe came through in the end. I would highly recommend Felipe's work for any of your computer concerns."
-Leah Hinger, Spa2uToronto
"I am very grateful and more than satisfied with Felipe, for delivering my website to my exact specifications and in the optimal time frame; I think that is very valuable for an entrepreneur like me in times of great change and multiple challenges. Very good price/quality, as well as excellent customer service. I recommend him without a doubt!"
-Andrés Solano, Breath Corp
"My experience with Felipe has been extremely satisfactory, he has been able to understand my needs as a client, what I need my target audience to see on the website. As well as the requirements at the level of aesthetics, colors, image of the page. I am extremely happy, satisfied and of course with a lot of desire to continue working with him."
-Sofía Chaverri, Centro de Artes
We believe in transparent pricing so you’ll know you are paying the same as the rest of our customers. For this reason we post and update (as we increase) our current rates for each job. These assume certain standard conditions so if you need extra work or some unique change it can go up. We charge a lot because of our commitment to delivering the highest quality work to you so you’ll see the most results when you use the copy in your marketing. And remember, you’re buying the written sales copy optimized to create the most amount of sales (or other specific metric), not other technical, managerial or maintenance services (more on this in each section).
Emails can come in many different shapes and sizes. They can come from an email newsletter, a regular email marketing campaign, or cold emails. Even a combination of these. Emails usually serve as a form of establishing contact with a prospect, following up with people who have expressed interest in your offer but are not ready to buy yet, and maintaining contact with your existing customer base. In the end, all of them have the exact same goal of getting people to click a link to your landing page where they get sold and buy.
Ads have the very clear intention of getting people’s attention and selling them an idea. Usually in an ongoing campaign where new ads are being shown and tested consistently. They can be presented online or offline, and in image, text or video formats. When it comes to paid ads, their placement is only limited by your creativity and imagination. Their goal is to direct viewers to another page like your landing page where they'll buy or provide their contact info, but they can also increase followers, spread a message or provide your contact information.
Landing pages are the part of a site where a visitor is directed to whether from an ad, email or post you made. They can even be directed there from a QR code on a print ad. They usually have one of two (if not both) purposes: to capture your visitor’s information so they’ll be added to an email list for follow up, or to get your visitor sold on your product, service or offer and make them buy right then and there. Another purpose can be to get them to schedule a call or visit so you or your sales team can close them on making a purchase.
For landing page copy we offer 1 full revision for free that should only be used after testing the page with visitors, meaning you have data that can point us towards what needs to be changed. Believe us these decisions should be data driven, not based on opinions. For emails and advertisements being that they are essentially monthly subscriptions, you can let us know if you want to stop at any time and you’ll continue to receive services for the remainder of the month you paid for (yes we do charge for upfront, for all 3 services). We don’t want to lock you into a tedious contract or hold a deposit over your head, we believe in earning your business through achieving results for your company and keeping you happy!
Send us an email to [email protected] with the subject line "Interested in copywriting services" and list which type you want between emails, ads and/or landing pages. Or a WhatsApp message with the same information to this number (+506) 8930-2424. We will send you the link to the purchase page, and after your purchase is complete you should receive a receipt. For the services that are monthly you should be billed automatically going forward. What happens after is broken down into the following steps so we can get your copy delivered:
We handle communication mostly via email and/or text and audio messages. However a Google Meet video call can be scheduled when needed. If you have any questions, feel free to send them to [email protected] and we’ll respond asap with the answers, then we’ll direct you to the checkout page of whichever services you are interested in. The sooner you start the faster results will come, don't let your competition get there first!