FJC INDUSTRIES

Bringing you clients interested in buying from your business using digital ads

Want to receive inquiries from people who are ready to buy?

By using high-quality ads displayed on Google, Bing, and other platforms where people are already searching for the solution you provide to their problems...

You position yourself as the obvious choice over your competitors!

People who are interested in buying will choose you IF they find you first online:

• 87% of buyers start their search online before making a purchase


• The first Google result receives 28.5% of clicks, the second receives 15%, and the last receives only 2.5%


• When someone with buying intent searches online, 65% of clicks go to paid ads, while organic results receive only 35%

As you can see, not running Google Search ads can cost a business a significant number of potential customers and the purchases they would have made.

Meanwhile, competitors who do run paid ads capture all the revenue from that market segment.

There are three main obstacles your advertisment must overcome in order to attract these potential customers:

1. Your ads must capture attention and generate a click


2. Your website or landing page must persuade visitors to contact you


3. Once a prospect contacts you, you must successfully close the sale

Our primary focus is managing the first of these three steps (creating and optimizing ad campaigns), but we also help you overcome the second and third obstacles.

This allows the entire advertising process to generate sales (and substantial revenue) in a way that is fast, effective, and predictable.

The results we deliver through our campaigns are highly reliable, thanks to our expertise in:

• Media buying (where your ads are shown)


• Copywriting (what persuades readers to take action)


• A proven track record of maintaining strong performance metrics and generating measurable results

Leave the hard work to us and enjoy speaking with people who have a genuine interest in buying from you!

The marketing mistake costing businesses a fortune

When the average business owner thinks about marketing, the first thing that comes to mind is high-quality images and videos that project a professional image.

In other words, an expensive production filmed in a professional studio with a director, scriptwriter, and large production team.

These are typically posted on social media with background music, a narrator, or on-screen text telling the company's story and explaining how to buy at the end.

They believe that by doing this, they are communicating the quality of their products or services and the authenticity of their organization so the audience can connect with them.

They hope that if they accomplish all of this, viewers will say, "I like it. I'm going to go buy from them!"

HOWEVER, the reality of it is often much more discouraging.

The reactions tend to be closer to:

• "Wow, that looks nice..." and then they forget about it two seconds later


• They watch it and immediately move on to something else


• Or in the worst (and most common) case: "I DON'T CARE!"

So what happened? Why do so many businesses fall into this trap that burns through advertising budgets?

The reason is because they are not speaking to the right audience about their problems, needs, and desires.

They focus on what matters to the business owner, the marketer, or people who were never going to buy in the first place—instead of what matters to the potential customer.

A beautiful, professionally produced ad may win applause and awards, but it doesn't win new customers, sales, nor money.

The most profitable ads are often the simplest from a visual standpoint (but they sell extremely well!).

These revenue-generating ads typically share three characteristics:

1. Their performance can be measured, especially the relationship between what is spent and what is earned


2. They focus on a message that builds trust and convinces prospects that their needs will be satisfied


3. Their only objective is generating sales, anything that does not contribute to that goal is removed

As you can see, this is very different from traditional "brand awareness" advertising (or "setting your cash on fire" as I like to call it).

Brand awareness campaigns focus on being liked by the general public and hoping that people remember the company when they eventually decide to buy.

In a marketplace full of competitors offering identical alternatives, in an era where attention spans and memory last only seconds (GOOD LUCK!).

By contrast, our direct-response advertising is designed to:

• Grab the attention of a specific audience that is already searching for what you offer


• Convince them that your offer is the best solution to their problem


• Pus them to believe they need to take action TODAY and NOW by contacting you immediately, and finalize the sale with you

It may sound like a more aggressive strategy, but it is what produces results with a real and measurable return (it can be directly tracked and attributed) from the ad spend.

And this advertising philosophy has existed for more than 100 years.

It remains popular because of how effective, efficient, and consistent it is at turning $1 spent on advertising into $2, $3, or even $10 in return.

In plain English it can multiply your advertising budget by 2x, 3x, 10x, or more.

Can you how me a mutual fund, stock, or "investment" opportunity that consistently produces those kinds of results in a month or less?

IT DOESN'T EXIST, only when a business invests in the right type of advertising with the right process can events like this happen.

In summary, if you choose "brand awareness" that's all you'll receive, people being aware of your brand for a moment.

If you choose direct-response marketing, you'll receive a direct response of new customers, more sales, and increased revenue.

Which option would you like to bet your money to?

About Us

FJC Industries started as a webdev company in Costa Rica, which soon expanded into working with foreign clients and offering other marketing services.

We have since moved on to fully and exclusively offering our one service of lead generation through online advertisements.

Since it is where we can help our clients grow their businesses the most!

Testimonials

"Felipe saved my life. When all the other professionals ghosted me, Felipe came through in the end. I would highly recommend Felipe's work for any of your concerns."

-Leah Hinger (Spa2uToronto)

"I am very grateful and more than satisfied with Felipe, for delivering to my exact specifications and in the optimal time frame; I think that is very valuable for an entrepreneur like me in times of great change and multiple challenges. Very good price/quality, as well as excellent customer service. I recommend him without a doubt!"

-Andrés Solano (Breath Corp)

"My experience with Felipe has been extremely satisfactory, he has been able to understand my needs as a client, what I need my target audience to see on the website. As well as the requirements at the level of aesthetics, colors, image of the page. I am extremely happy, satisfied and of course with a lot of desire to continue working with him."

-Sofía Chaverri (Centro de Artes)

"Felipe is an excellent professional, he helped me create my company's website, which so far has been very well liked and received within the company. Totally recommend the service."

-Victor Peña (Peña & Peña Asociados S.A.)

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